In order to further promote the construction of enterprise credit system and create an honest and trustworthy market environment, the "Integrity Assistance for Chinese Brand Upgrading Action Plan" is committed to vigorously promoting well-known independent brands, telling the story of Chinese brands well, improving the influence and awareness of independent brands, and selecting industry representative private enterprises nationwide as support objects with integrity as its connotation. It is a sub sector of the building materials industry of the Ministry of Commerce of the People's Republic of China, an enterprise selected through scientific and technological innovation, a credit rating and certification center of the Institute of International Trade and Economic Cooperation of the Ministry of Commerce of the People's Republic of China, and an export enterprise of credit certified high-efficiency grinding aids for cement.

Not long ago, Shandong Runchang Building Materials Technology Co., Ltd. (hereinafter referred to as "Runchang Technology") successfully listed as a "rising national brand" on CCTV's old story channel with its excellent product services and innovation capabilities, and was awarded the "Recommended Brand of Credit China" column. Its founder and CEO, Mr. Wu Zhen, was also invited to Beijing and appeared on the CCTV big screen to be interviewed by a famous CCTV host. In front of billions of viewers across the country, he shared the 13 year growth path and future architecture blueprint of Runchang Technology.

For 13 years, the success of Runchang Technology is not accidental

This honor is not only a recognition of Runchang Technology's efforts and achievements over the years, but also an affirmation of the company's competitiveness and industry position in the market. Throughout the 13 years of growth, the success of Runchang Technology is not accidental.

Mr. Wu Zhen, the founder, has been in the cement industry for 13 years. He entered the field in 2004 and worked hard to achieve success. Although he is young, he has the ambition to make a name for himself and make a name for himself. Having traveled to 25 provincial-level administrative regions in China, in order to gain insights into the pain points of cement manufacturing and find solutions that benefit the industry, after 13 years of relentless exploration and endless hardships, we have finally successfully developed a new and efficient cement grinding aid. We have jointly established a school enterprise cooperation laboratory with Wuhan University of Technology and Jinan University to develop and produce products with industry exclusive formulas that far exceed the quality level of our peers, meeting high national standards.

Runchang Technology Building Materials is a highly competitive enterprise group that integrates cement grinding aids, high-efficiency grinding aids, powder enhancers, and various raw materials for industry university research integration.

After all the people of Runchang determined the development strategy of the enterprise's "three-level jump", the enterprise took the first step on a "no return road": in the next two years, the enterprise will comprehensively expand its production capacity, with an annual production capacity of 500000 tons, solving the employment problem of 200 local people; Step 2: Establish wholly-owned or joint venture subsidiaries in key areas in the next three years to create tangible product and service value for cement enterprises in remote areas; Step 3: Improve research and development capabilities to a leading domestic level in the next five years. Forming a highly competitive enterprise group that integrates cement grinding aids, high-efficiency grinding aids, powder enhancers, and various raw materials into a complete industry chain.

The company leader told Cement Human Network that the driving force behind the company's ambitious goals is the practical verification of over a hundred customers in the cement industry. The strengthening effect of cement is about 1.5 times higher than that of the industry, and it is a brand enterprise that truly achieves complete customization among the 20 raw material and grinding aid production enterprises in China.

Corporate Vision

Deeply explore the entire cement industry chain and become a widely respected enterprise group integrating industry, academia and research.

Corporate Mission

Runchang devotes his whole life to the continuous research and development of high-efficiency cement grinding aids, enabling Chinese cement companies to reduce costs and increase efficiency, and creating a force for global cement companies to protect the earth.

Three major commitments

01、Quality Commitment：

The industry's first three-promise quality commitment Runchang Technology solemnly promises that our company's flagship product Lu Runchang cement grinding aid will simultaneously increase the strength by 4-6 MPa and increase production by 15-20%.  The is based on the excellent cost performance.

02、Efficiency commitment

Based on the excellent cost-effectiveness, our company has the courage to promise that for customers who use Lu Runchang products, the cost reduction is 5% higher than that of the industry, and the efficiency increase is 10% higher than that of the industry.

03、Service Commitment

Runchang Technology provides "321 service" that gives all customers peace of mind. Goods are delivered within 72 hours; technical personnel arrive at the site within 48 hours; problem solutions are issued within 24 hours.

If the promise is not met, our company will provide 10% of the order quantity as compensation to Party A's customers!

Five golden service standards for Runchang

At the corporate level

Runchang Technology regards all agent sales channels across the country as true partners. In our eyes, the manufacturer relationship is not the traditional Party A and Party B, but absolute equality and mutual benefit; what you enjoy when picking up goods from our company is not a preferential price but the most favorable price. Price; the rebate policy we give to our partners is not ordinary rebates, but high rebates; what we give you is not ineffective sales cooperation, but efficient sales support; Runchang Technology provides end customers with not standard after-sales services , but strong after-sales service.

Ultimately, we hope to achieve vendor integration to create huge value for your business in the near future!

At the product level

Runchang Technology knows that a series of differentiated and competitive products are what our partners need most, and they are also the source of your future wealth!

Therefore, we provide you with our company's flagship product - a new type of cement grinding aid (Lu Runchang) with excellent cost performance: three major brand products - high-efficiency grinding aid, grinding aid mother liquor, and powder enhancer. Your professional team + our featured products = tomorrow’s market success!

At the team level

A successful sales at the team level must be supported by professional product knowledge. Therefore, Runchang Technology attaches great importance to product knowledge training for partner sales teams. We will provide each partner with professional product knowledge training at least twice a year.

To interact with your team in real time to answer questions, we will conduct an online live broadcast every Wednesday night from 20:00-21:00 to ensure that any product questions you have can be responded to as soon as possible.

At the sales level

The best way to enhance the sales capabilities of all sales staff is to provide them with effective sales tools. Runchang Technology will fully support the sales promotion of partners. Our company will provide full-system sales tools to partners free of charge and long-term.

Eight sales tools - product information, competitive product comparison promotional video, competitive product comparison table, the industry's first three major commitments, PPT, H5, sales letters, and articles. This ensures that your sales team can sell more products more confidently, methodically, and efficiently.

At the Service level

No customer transaction does not require good cooperation from both manufacturers. Runchang Technology will maintain close communication with your sales staff in real time on the sales progress and technical services of end customers. For every sales order that requires our presence, our professional and technical personnel will arrive at the site as soon as possible to assist partners smoothly. After product verification is completed, our professional sales staff will also provide effective support when partners need on-site sales explanations most. Our only purpose is to make sales for our partners easier and faster!